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Growth Strategist
I contributed to DIRECTV’s significant subscriber growth from 3.5M to more than 20M. At the Learning Annex, I built the company from an organization on the cusp of bankruptcy, to a profitable company with 250 classes a month, including many best-selling authors and personalities. I am a high-energy professional that is ignited by fast-paced growth modes. I am known for my creativity and resourcefulness, as an exceptional relationship builder with a 24/7 mentality and well-developed commercial sense. I currently provide expertise to programmers, linear and OTT distributors, content owners, financial entities, hedge funds, consumer electronics companies (CE), and any media organization in search of an overview of the US cable/satellite industry or content acquisition/distribution guidance.


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Toby Berlin

Toby Berlin Principal

Toby Berlin receiving WICT’s 2016 LEA Award.

Toby Berlin receiving WICT’s 2016 LEA Award.

Cable, Satellite & Retransmission Consent Negotiations
Content Acquisitions
Contract Database Management & Compliance
Network Packaging & Pricing
Strategic Partnerships
Platform Development
New Category Expansions
Industry Best Practices
Strong Entertainment Industry Relationships
Product & Service Innovations
Marketing & Operations
Leadership P&L Management Organization Structure
Expert Witness Testimony
read more…

In her current role, Berlin provides consulting expertise in the Cable/Satellite/MVPD/OTT universe including, content acquisition, strategic planning, business development and financial and contractual support. Berlin serves as the Cable/Satellite/Retransmission Consent Advisor for multiple research firms to educate large institutional investors on the industry. She advises on organizational structure, packaging, pricing, cost reduction, revenue growth, subscriber acquisition and retention, contract database, compliance, contractual negotiations and strategy. She has created the roadmap for a news-based cable network expansion into airlines, hotels, motels and office buildings as well as crafted successful negotiation strategies for cable networks seeking to extend contractual relationship with distributors. She has been tapped as an expert witness in a wide-ranging case regarding “out of market” copyright payments. click here for full bio…

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